If guests can’t see you, they won’t book you

Being listed on booking platforms like Airbnb, Booking or Vrbo is no longer enough.
In today’s crowded digital market, simply having a great property isn’t enough. You need to stand out.

With summer approaching and demand rising across the Azores, now is the ideal time to make sure your listing catches attention, builds trust, and drives bookings. In this article, we’ll share key tips to optimise your property’s visibility and performance on online platforms from titles and photos to reviews and pricing.

1. Your title is your first impression, make it count!

Your listing title is the first thing potential guests see. It needs to be:

• Clear (avoid buzzwords or emojis),

• Relevant (highlight what really sets your property apart),

• Location-specific (mention a nearby town or landmark if useful).

Effective examples:

• “Modern 1-Bed Flat with Terrace, 5min from Ponta Delgada Centre”

• “Sea View Apartment near Furnas – Ideal for Couples”

Avoid vague titles like “Charming Home” or “Cosy Space”. They don’t build trust or curiosity.

2. A clear, honest, and multilingual description

A strong description doesn’t just list features. It paints a picture, builds confidence, and answers questions before they’re asked.

Include:

• A clear structure (e.g. sections for bedroom, kitchen, outdoor areas);

• What’s included: Wi-Fi, towels, parking, toiletries, AC, etc.;

• House rules written in a polite, welcoming tone;

• Local tips to show you know (and love) the area.

And yes, translate it. At the very least into English. If you want to attract German, French or Scandinavian travellers, don’t rely on auto-translation.

At Your Nest, we help our clients write professional, multilingual listings, fully optimised for platform search algorithms.

3. Photos: quality grabs attention, quantity builds trust

Your first photo decides whether someone clicks or scrolls past. It needs to be bright, clean and inviting.

Quick tips:

• Lead with your most attractive image (natural light, tidy composition);

• Include 15–25 photos in total: interior, exterior, details, views, nearby locations;

• Avoid blurry, dark, or overly personal images.

A professional photo session is a small investment with big returns, especially before high season.

4. Keep your calendar, prices and profile active

Booking platforms boost listings that:

• Have up-to-date calendars;

• Respond quickly to messages;

• Use fair, responsive pricing models.

If your availability isn’t current or your pricing doesn’t reflect the season, you’ll drop in rankings. No matter how nice your property is.

Use pricing tools that adjust rates based on demand, events, and booking length.

At Your Nest, we use dynamic pricing systems to optimise daily rates for every property under management.

5. Reviews: the invisible engine behind your bookings

Platforms favour listings with lots of good reviews. Guests do too. If you want visibility, you need credibility.

How to get more (and better) reviews:

• Politely ask for feedback after check-out;

• Add small extras that surprise guests (beach bag, welcome snacks, handwritten note);

• Reply to every review, especially the negative ones, with grace.

Stay tuned for our next related article: 5 Common Mistakes That Stop Guests from Returning  and How to Avoid Them

Standing out means doing the small things well and consistently

In a marketplace full of nice properties, what wins attention and builds trust is detail, clarity, and care.
A few small updates to your listing title, photos, description and pricing could lead to dozens more bookings per year and a significant increase in revenue.

And if you don’t have the time or experience to do it all yourself, Your Nest is here to help.
We prepare, manage and promote your property professionally. So you get better results, without the stress.

Want to improve your listing and attract more guests this season?
👉 Talk to us! We’ll help your property stand out where it matters!